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4 Surefire Ways to More Memorable Videos


By Allegra Altamonte

4 Surefire Ways to More Memorable Videos

If video isn’t yet part of your content marketing mix, there’s ample evidence it should be. According to Cisco, videos will account for 69% of all consumer Internet traffic by 2017. An ideal medium for content marketing, videos engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto reveals 73%…


Think ‘Ink’ for Content Marketing


By Allegra Altamonte

Think ‘Ink’ for Content Marketing

Before you go all in with digital channels when distributing your content, consider this: People like print! According to a survey by Two Sides, 70% of people say they prefer paper communications rather than reading off of a screen. And with print, you’ll not only satisfy the preferences of many in your target audience, you’ll…


Content Marketing Metrics That Matter


By Allegra Altamonte

Content Marketing Metrics That Matter

When initiating any marketing campaign, it makes good sense to track your progress – or lack thereof. Through quantitative measurements or metrics, you can determine if your efforts are achieving the desired results … or are off course and in need of an alternate strategy. But which metrics can best measure the effectiveness of content…


8 Great Content Ideas for Newsletter Marketing


By Allegra Altamonte

For regular planned marketing outreach, the tried-and-true newsletter remains an affordable and preferred way to deliver information, drive engagement and build relationships with customers, donors or employees. Marketers across the board agree that producing good content and doing it consistently are ongoing challenges. When you sit down to write your print or email newsletter, think…


One Quick Way to Look Better on Google+ Local


By Allegra Altamonte

One Quick Way to Look Better on Google+ Local

Last month Google began rolling out a carousel-style slider of images as part of its local search results. Tablet and smartphone users are probably already familiar with seeing these business photos that are scrollable from side to side; the feature is just now appearing on desktop searches.   “The carousel places greater importance on the…